Print Yellow Pages Remain Strong Advertising Choice for Attorneys
Recently, a legal marketing firm issued a press release on the changing ways that people find lawyers. The release, citing an American Bar Association (ABA) public opinion poll, stated that the use of...
View ArticleClik here to view.
Market Authority Finds Urban YP Usage Remains Strong
New research from analyst firm Market Authority shows that print Yellow Pages usage not only remains strong in rural areas, but is also a key player in the local search experience in urban areas as...
View ArticleClik here to view.
‘Search Starts Here’: Print Directories in a Multi-Platform World
In today’s increasingly digital world, print directories still play an integral role in a comprehensive local media strategy, according to our expert panel. Emil Morales, senior vice president at TNS...
View ArticleClik here to view.
LSA to Present 2012 Local Media Tracking Study to Members
Please join LSA and Burke, Inc. for a members-only webinar presentation next Thursday, June 13 from 2 pm – 3 pm EST. In this webinar Natalie Wuchenich, Director of Research at the LSA, and Stacy...
View ArticleClik here to view.
Websites Viewed as Most Effective Marketing Method by SMBs but Challenges are...
Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development,...
View ArticleClik here to view.
Maximizing R.O.I. in Local Media Today
Please join LSA, YP and Market Authority for an exclusive webinar presentation next Thursday, May 8 from 2 pm – 3 pm EST. Local advertising is more fragmented than ever and is evolving rapidly. Due to...
View ArticleClik here to view.
YP and Market Authority Discuss Perception vs. Reality of Print ROI
During a webinar hosted by YP and Market Authority last week, Matt Centofanti of YP and Tom Maguire of Market Authority discussed that while print Yellow Pages (PYP) usage has declined in recent...
View ArticleClik here to view.
LSA Member Innovation in Local: The Berry Company
This week we hear from The Berry Company, a full service marketing company for small and medium sized businesses. Berry offers a complete advertising solution, ranging from digital solutions –...
View ArticleClik here to view.
Study: Traditional Media too Pricey for Local Businesses, Digital too...
Despite the issues of price, perceived value and complexity of traditional and digital media marketing tactics, local dealers, agents and franchisees haven’t stopped using them. Of course, according to...
View ArticleTop 5 Local Ad Stats of the Week: Dentists
With the growing number of local media outlets, consumers are turning to different combinations of local media depending on the business category they are evaluating. Based on stats from a few of our...
View Article
